PUMA, one of the top sports companies in the world with a history spanning more than 70 years, invites you to fully immerse yourself in the world of sports. PUMA is committed to providing high-quality sporting equipment and apparel for sports including basketball, golf, and football, including gym training shoes. By taking cues from both the most recent fashion trends and their distinctive sporting past, PUMA improves the perception of their brand.
The History of PUMA
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world class athletes are seen wearing Dassler shoes, creating an international breakthrough.
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
Paving The Way For A Greener Earth
PUMA choose to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into their operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on 10 key sustainability areas by working closely with stakeholders.
Innovating with PUMA
PUMA aims to always bring better and unique innovations to sports for game changing athletes. Back in 1984, the RS Computer Shoe was created in the PUMA Running Studio where the team leveraged on computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.
Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.