With the business mission of being “Forever Faster”, PUMA aim high to be the Fastest Sports Brand in the World. For more than 70 years, PUMA has been developing sports footwear, apparel, leggings and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
In Germany, the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) was established in 1919. The majority of German athletes wore Dassler spikes during the 1928 Olympic Summer Games in Amsterdam, which marked the brand’s global breakthrough. “PUMA” was formally filed with the German Patent and Trademark Office in 1948.
PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel, because sport is lifestyle. Discover a variety of sports wear for all ages at PUMA.
PUMA’s Business Philosophy
PUMA sports is dedicated to producing better goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.
Better Innovations with PUMA
PUMA strives to always bring new, better, different – meaningful innovation for game changing athletes. Driven by a principle of “Has anyone done it before? Is it a first?”, PUMA strives at constantly being the first to elevate athletes’ performance by connecting the dots between Research, Performance engineering and Emotion.
Turning Intent Into Action
Because PUMA leggings is committed to leveraging its platform to promote change and does not accept racism, discrimination, or police brutality, the company created the hashtag #REFORM to combat social injustice. PUMA donates to organisations and projects that promote the Black Lives Matter movement in an effort to empower all Black voices in the workplace.